Lego Is Actually the World’s Biggest Tire Manufacturer

Photo of the Lego Camaro model.

Count all the Lego tires: one, two, three, four…
Photograph: Lego

If you think about the top tire manufacturing companies, your mind might go to that Bridgestone or MichelinAGiants of the tire game that churn out millions every year. But, in fact, there is one manufacturer that makes millions more tires than the competition. That brand is, of course, Lego.

Danish toy maker, J Celebrating its 90th anniversary this year, is the world’s largest tire manufacturer. In fact, the company makes nearly 100 million more tires than second-place Michelin.

Accordingly Guinness World Records, Lego’s tire production peaked in 2010 when the company produced 381 million small tires. Since then, it has held the record for the largest annual volume of toy tires producer.

Nowadays, production floats around 306 million rubber tires per year. Everyone finds their home in a LEGO VW bus, a Chevrolet Camaro or the company’s amazing sets. A toy model of McLaren’s F1 car.

A photo of Lego tires being fitted to a model VW bus.

Five, six, seven.
Photograph: Lego

Of course, the pedants among you will be tempted to point out that smaller tires are easier to make, and I’m sure you’re right. But, the Guinness World Records Office claims that Lego tires “fit all descriptions of standard tires” and adds that “the rubber compound used for Lego products would not be out of place in a domestic car.”

But how many Lego tires are equal to one regular car tire?

Well, a standard car tire is about 45 percent rubber. On a 20lb tire, that equates to 9lb of rubber. Lego tires, on the other hand, are 100 percent rubber, and the average weight is about 20 grams, which is 0.0441lb.

So, with some quick math, there are about 200 Lego tires in each regular tire. That means that at its peak, Lego was churning out the equivalent of 1.9 million full-size tires.

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